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 Ravi
Dhar
Yale School of Management
Ravi Dhar is Professor of Marketing and Co-director
of The Center for Customer Insights at the Yale School
of Management, besides being the Professor of Psychology
at Yale University. An expert in consumer behavior,
branding, marketing management and marketing strategy,
his consulting experience is rich and diverse. Professor
Dhar has pioneered work in analyzing factors that influence
consumer preference formation and choice strategies,
and the practice of psychological and economic principles
to identify successful consumer and competitive strategies.
He has led marketing seminars for senior executives
in Asia, Europe, North and South America. |
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 A.
Sandeep
Indian Institute of Planning
& Management
A. Sandeep is one of South Asia's distinguished exponents
on strategic management. He is Dean, Center for Advanced
Consulting & Research at the Indian Institute of
Planning and Management (IIPM), and concurrently the
Executive President of Planman Consulting. Management
consultant and expert on policy management at both organizational
and process levels, Professor Sandeep's forte lies in
identifying critical success factors for target achievements
through specific concepts of capability management and
reengineering. He has been reviewed in various articles
in leading newspapers & journals in India and has
undertaken extensive cross-cultural consulting assignments
worldwide. |
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 Program
Theme : MANAGING
& BUILDING BRANDS |
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