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 Prof.
Philip Kotler
S. C. Johnson & Son
Distinguished Professor of International Marketing
Philip Kotler is
the S.C. Johnson & Son Distinguished Professor of
International Marketing at the Kellogg School of Management,
Northwestern University, Evanston, Illinois. Amongst
his many books Professor Kotler is the author of: Marketing
Management: Analysis, Planning, Implementation and Control,
the most widely used marketing book in graduate business
schools worldwide. He has published over one hundred
articles in leading journals, several of which have
received best-article awards. He has travelled extensively
throughout Europe, Asia and South America, advising
and lecturing to many companies about how to apply sound
economic and marketing science principles to increase
their competitiveness. |
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