Through its media arm Planman Consulting publishes various fortnightly and monthly magazines namely Business and Economy, 4P's, The Sunday Indian, Human Factor, The India Economy Review, Strategic Innovators and Need the Dough. ICMR has been involved in extensive researches which are published in these magazines.
4Ps BUSINESS AND MARKETING
India’s Best Retail Companies
Issue: 26th February, 2009
Indian Council for Market Research, ICMR undertook another extensive study on "India’s Best Retail Companies." In order to strike out the fuelling of real estate sector due to the increasing growth of retail, ICMR has brought a combined & extensive research to highlight both the sectors. The retail sector in India has witnessed a constant speculation due to increasing spending trends and rising tourist flow in the country. In order to gather deeper insights in this sector, ICMR team conducted a perception based primary study over a period of 4 months. The purpose of the survey was to get feedback of consumers pertaining to issues like- places they prefer to shop from, impulse or need based purchases, changing psychology of consumers while shopping and other price sensitive issues. A total of 1800 respondents were interviewed in 5 metro cities of India including Delhi, Mumbai, Kolkata, Bangalore & Chennai. The respondent profiling was based on Age, Income and Experience (related to visits to a retail store).
Research methodology – Green Companies
Issue: 4th December, 2008
ICMR conducted a survey on behalf of 4Ps Business and Marketing to understand the buying behavior towards Green products that are now being aggressively marketed by companies. The survey was conducted in the five major cities of India namely Delhi, Mumbai, Kolkata, Bengaluru and Chennai covering a sample of 1042 respondents using a structured questionnaire. The objective of the study was to understand the growing awareness of green products being marketed in India. It was interesting to note that respondents agree to have a change in buying behavior depending upon the product being stated as a green product.
India's 100 Most Valuable Brands
Issue: 1st August, 2008
4PS B & M and Indian council for market research has once again, in the third consecutive year, brought the annual rankings of India's 100 Most valuable brands. In the first Phase, Starting with a holistic list of 40,118 brands across 48 categories & 59 sub categories, ICMR whittled them down to 1,457 brands based on growth, reach, demand and availability. Next, ICMR further shortlisted the top 175 brands across categories based on parameters of Brand awareness and Brand preference across 2200 respondents in 5 major cities. The second phase began by conducting one-on-one interviews with 6,252 respondents in 10 major cities of India. The respondents were asked to rate each of the brands on five parameters: Brand Image & perception, brand performance, Brand loyalty, Brand awareness and Brand association. Hence, the aggregates of the survey provided the final ‘brand Equity’ means as well as the final ranks of 4ps B & M India’s 100 Most valuable brands 2008. The third Phase took off with an opinion poll among 2,600 respondents to vote for most aspirational, innovative, Influencial etc brands of the year.
Sizzling Gadgets that India Desires
Issue: 17th July, 2008
ICMR in association with 4Ps Business and Marketing conducted a survey on Sizzling Gadgets that India Desires. In the first phase listing of gadgets launched successfully in the year 2007-08 was done. A total of 135 gadgets were listed to be identified by the company (to ensure the availability of the product) and evaluated by the dealers and the customers. In the second phase of the study the list of gadgets were scrutinized by the dealers based on the availability, demand and likeability factor of the gadgets. The final phase of the research was based on a feedback both from the retailers and customers. The retailers/dealers were asked to rate the gadgets on a scale of 1-5 (where 1 is low and 5 is high). In totality 220 retailers/dealers were covered in the 5 major cities of India. Apart from the dealer’s perception, the customer feedback was taken on the gadgets to list the final set of gadgets after analyzing the responses. A separate opinion poll was conducted amongst 500 customers across the 5 main cities.
India's Best Marketed & Promoted States
Issue: 3rd July, 2008
4Ps Business and Marketing in association with ICMR (Indian Council for Market Research) presented a special issue on India's best Marketed and Promoted states. In the first phase the research involved an in-depth analysis of the efforts made by the states in order to promote themselves in terms of Infrastructure, Resources and Growth Sector of the states. ICMR considered the flow of FDI’s in each state and also considered number of companies in each state with their Total Sales and Net Profit. The Research also included a study on tourist inflow, the Budget set for Promotion & Marketing by each of the states and the Promotional Industrial Budget made by each state in FY 2007 – 2008.The second phase of the research involved a primary survey in the 5 major cities of India to understand the consumer preference on the state which they prefer to visit and their favorite destination.
India's 50 Most Admired People
Issue: 19th June, 2008
ICMR conducted an intensive survey on India’s 50 Most Admired People. In the initial phase of the research ICMR prepared a list of 75 admired people under various categories such as Business, Movies, Politics, Sports, Media and Others. ICMR undertook an opinion poll amongst 512 respondents (across 5 cities) based on the parameters of Power to Influence (PI), Prominence in Media (PM) and Leadership Qualities (LQ). In the second phase of the study 500 respondents across 5 major cities of India had to rate each personality under the given categories on a scale of 1-10 (where 1 is low and 10 is high).
India's 100 Most Admired Companies
Issue: 7th - 20th December, 2007
ICMR took S&P CNX 500 as the base of the survey. These 500 companies then were short listed to the top 125 companies by the editorial team based on the performance of the companies in their sector. The 100 company's financials for the FY 2006-07 (Profit after Tax, Earning per share, Sales & Market Capitalization) were compiled and sorted. Apart from this the number of employees in FY 2007 was also listed. In the second phase ICMR conducted an opinion poll based on the parameters of reliability, innovation, employability factor and investor confidence factor (investor into the company as a brand and as a company). The respondents were asked to rate each of the companies on a scale of 1-10 where 1 is low and 10 is high on each of the parameters. The sample size for this survey was 4000 respondents across the 5 major cities of India (namely Delhi, Mumbai, Kolkata, Chennai & Bangalore). Companies under each category have been sorted on the basis of PAT(Profit after Tax for the FY 06-07). The market capitalization for the companies is as of 30th November 2007.
India's Top 20 IT Companies
Issue: 9th - 22nd November, 2007
4Ps Business and Marketing in association with The Indian Council of Market Research (ICMR) conducted a survey on "India's Top 20 IT Companies". The survey covered IT companies in the field of software & services. The final companies listing were based on the parameters such as total revenue generated, no. of employees and revenue per employee.
India's 25 Most Innovative Companies
Issue: 14th - 27th September, 2007
To take into account the various innovations (that vary across product lines) ICMR conducted an in-depth research to list organizations across different industries and the verticals therein to come out with a comprehensive list of the most innovative companies in India. The initial list was primarily based on the new innovative products/services launched during the last financial year. The final phase incorporated short -listing the companies based on the parameters such as continuous innovation in sync with the consumers demand, understanding consumer psyche, needs, wants and desires, expansion and penetration into newer markets, continuous improvement in the product offering, value addition within the product and value for money to the consumers.
India's 50 Best Non-Owner CEOs
Issue: 17th - 30th August, 2007
Often companies hire outsiders who provide their expertise and experience to strengthen both the external and internal credibility of the company. Various companies look for factors such as competence, credibility, commitment to a shared vision and others. Based on these factors ICMR decided to list down 50 such non-owner CEOs who have consistently contributed to the growth of the organization by providing valuable inputs, team building spirit, leadership and training skills etc.
India's 15 Best Automobile Brands
Issue: 20th July - 4th August, 2007
ICMR conducted a holistic study on the Indian Automobile Industry covering four wheelers, three wheelers and two wheelers. Top brands in the automobile category were listed based on the brand recall, dealer's presence in India and an opinion poll to understand the consumer perception for each category and segments within each category.
The short listing of these brands was done based on a customer study (including parameters like- Brand Awareness, Brand Performance, Brand Image & Perception, Technology Vs price and Value for Money), a dealer study (including parameters like- Innovation, Quality & Design, Resale Value, Acceleration, design, fuel efficiency and After Sales Service) & the number of units sold. The entire research was conducted in the 5 major cities of India namely Delhi, Mumbai, Chennai, Bangalore and Kolkata which helped in generating the final ranking of automobile brands.
40 Women Under 40
Issue: 22nd June - 5th July, 2007
ICMR conducted a comprehensive research on 40 women under 40 from different categories namely business, corporate, entrepreneurs, socialites and others. The initial phase of the survey involved the preparation of a list of women based on the popularity, prominence of the personality, awards and accolades, vision, leadership & achievements in their respective industries.
The second phase of the research was based on the feedback received from their peer group .The ratings hence received helped ICMR to compile the final list of 40 best women under the age of 40.
India's 100 Most Valuable Brands (2007)
Issue: 25th May - 9th June, 2007
The Indian Council of Market Research yet again for the second successive year presented India's 100 most valuable brands. Initially, ICMR Started with the list of 1200 Brands across 40 sectors/verticals of which top 120 brands were short-listed based on inputs from 1000 respondents on parameters such as- Brand Awareness, Brand Recall and Brand Preference across the 5 major cities of India namely Delhi, Mumbai, Chennai, Bangalore and Kolkata.
For the final phase ICMR conducted a survey across 8 cities with a sample size of 5000 respondents on the basis of parameters such as Brand Image, Brand Loyalty and Brand Association. The final ranking of the 100 Most Valuable Brands of India was done also taking into consideration the overall Revenue Generated by each of these brands (parent company).
India's 15 Best Banks
Issue: 11-26th May, 2007
ICMR conducted the survey on India's 15 Best Banks in two phases. The first phase of the survey involved a secondary study on parameters like- Book Value, Net worth, Total income, Net profit, Cash Flows from Operating Activities and Advances to loans which helped ICMR in considering the top 5 banks from each of the 3 categories PSU, Private and foreign banks.
In the second phase the final ranking was generated with a short listing based on brand recall, awareness and image of the banks in the minds of the customers as well as the products, services and facilities being offered to the customers. The survey was conducted in the 5 major cities of India (Delhi, Mumbai, Kolkata, Chennai and Bangalore) with equal distribution against the banks short listed.
India's 10 Best Marketed States
Issue: 13-26th April, 2007
ICMR conducted the survey in two phases. The first phase of the research involved an in-depth analysis of the promotional campaigns and advertising expenditure being made by the respective state tourism board. It also incorporated the tourist inflow (both domestic and international) and the revenue generated by the tourist inflow in each of the states.
The second phase of the research involved a primary survey in the 5 major cities of India (Delhi, Mumbai, Bangalore, Kolkata and Chennai) to understand the consumer preference on the state which they prefer to visit and their favourite destination.
India's 50 Most Admired people
Issue: 16-29th March, 2007
ICMR conducted a comprehensive research on India's most admired people from various categories such as business, movies, politics, sports, media and others. Each short listed celebrity was judged on 3 parameters namely: Power to influence, Prominence in Media and leadership qualities. A total of 512 respondents across 5 cities were interviewed and asked to rate each celebrity on a 10 point scale across each parameter. The overall mean helped ICMR to rank the 50 most admired people.
50 Sizzling Gadgets that India Desires
Issue: 2-15th March, 2007
5o sizzling gadgets that India desires: The study was based on a secondary study i.e. compilation of the gadgets launched successfully and preferred in the year 2006 in the Indian market. The list of gadgets prepared took into account gadgets from about 25 categories such as: Camcorders, Mobile phones, Laptops etc. The features, specifications, availability of the gadgets apart from the likeability factor (consumer's choice) of the product were the main criteria for short-listing the gadget. The USP and MRP of the gadget played an important role apart from the editorial feedback in finalizing the list of the 50 gadgets.
India's 25 Best Startup Companies
Issue: 16th February - 1st March, 2007
The list of companies was prepared based on innovative and new concepts brought about to serve the Indian consumers. The research on the 25 best startups was based upon the number of years since the company has been established vis-a-vis the growth of the company.
The final list took into consideration the impact created by the company on the minds of the consumer not to forget the time duration for the same and the brand recall that the Indian consumers have. Since leadership has a major role to play, independent companies as well as companies under large conglomerates with new ideas and concepts that have created a wave in the industry were also considered while preparing the final list.
2006 Mega Year End Special
Issue: 22nd December, 2006
4Ps Business and Marketing in association with Indian Council for Market Research (ICMR) launched the mega year-end special issue. The issue comprised of some the top listings and ratings based on the ICMR research conducted across India for the year 2006. The issue Includes: The Top 20 Advertisements of 2006, Top 10 Companies of 2006, 'Exclusive' interviews with 10 CEO's, Top 10 Gainers (companies) of 2006, Top 10 product Launches of 2006, Top 10 Bollywood Movies of 2006, Top 5 Celebrity Endorsements, Top 10 Marketing Strategies, Top 10 Business Contoversies, Top 10 Emerging SME's, Top 10 TV Programmes, 5 Best Marketed Products, India's 10 Best Corporate Leaders, 5 Hot Sectors of 2007.
India’s 25 Most Powerful Business Groups
Issue: 24th November, 2006
4Ps Business and Marketing in association with ICMR (Indian Council for Market Research) presented an insight into India’s most powerful business groups in terms of their turnover. The research took into account the diversified businesses that the top most business conglomerates have ventured into and excelled in.
The biggest names in the industry cater to all verticals that exist be it retail, automobile, telecommunication, hospitality, textiles, FMCG, Pharma to name a few. Keeping in mind the products and service lines that these companies have to offer, ICMR listed the top 25 most powerful business groups based on the revenue generated by the group, rate of growth of individual subsidiaries, the verticals in which they operate, market capitalization (as per the latest data available), leadership qualities and its impact on the group and its growth, industry goodwill, number of employees and mergers & acquisitions in the recent past, if any.
The research also took into account generating a list of the top 50 group companies based on an extensive secondary study and the 4Ps B&M editorial feedback. The short-listing of these groups was primarily on the basis of the revenue generated by them also considering the industry goodwill that they enjoy.
India’s Top 20 IT Companies
Issue: 29th September, 2006
4Ps Business and Marketing in association with The Indian Council of Market Research (ICMR) conducted a survey on “India’s Top 20 IT Companies”. This survey was featured in the 18th September, 2006 issue of 4Ps B&M. The survey was conducted for IT companies in the IT hardware, software and services sector (excluding BPO and ITeS).
First Phase: A secondary study was conducted to prepare the initial list of 35 companies (based on the growth of the company in the last 3 years).
Second Phase: The short-listed companies was taken up in the second phase of the survey wherein ICMR was finalizing the list of the top 20 IT companies based on the parameters such as total revenue generated, no. of employees and revenue per employee. The figures on export revenue and countries of export (if applicable) would be incorporated as a part of the research.
In case of the global IT companies, the Indian subsidiary revenues was taken into account.
India’s 20 Young Corporate Leaders
Issue: 18th August, 2006
4Ps Business and Marketing in association with the Indian Council of Market Research announced a special issue on 18th August 2006 on India’s Top young Corporate Leaders.
Leadership in organizations is a quality that more and more corporate managers try to imbibe, and practice in order to understand and improve their ability to lead people and their organization to better performance levels. Keeping this in mind, 4Ps Business and Marketing in association with the Indian Council of Market Research presented a survey on India’s 20 Best Young Corporate Leaders. The survey was an extensive secondary study based on the leadership skills, the growth of the company over the last few years, market share and other financials of the company.
The study took into consideration the leaders who have the power to influence business, have risk taking abilities, and have brought about changes in the working environment.
India’s 25 Most Innovative Companies
Issue: 18th August, 2006
Though innovation is most associated with technology driven products, ICMR took into account different industries and the verticals therein to come out with a comprehensive list of the most innovative companies in India. A secondary study was conducted to prepare the initial list of the companies (from different sectors & verticals). The initial list was primarily based on the performance and innovative product offerings in the last financial year (2005-2006). The final phase incorporated short -listing the companies based on the parameters such as continuous innovation in sync with the consumers demand, understanding consumer psyche, needs, wants and desires, expansion and penetration into newer markets, continuous improvement in the product offering, value addition within the product and value for money to the consumers.
India's 10 Best Ad Campaigns (Jan to June 2006)
Issue: 18th August, 2006
ICMR would conducted a survey of the best ad campaigns (both print & electronic) published/telecasted during January 2006 to June 2006. The initial phase incorporated listing the various advertisements (both print & electronic) to identify the latest ads of the different products introduced during this period. However, the final list of the best ad campaigns was based on performance and the right positioning created in the consumer’s black box.
The ads were analyzed on the basis of feedback received from industry experts, ad agencies and people’s choice.
India’s 15 Best Automobile Brands
Issue: 21st July, 2006
On the canvas of the Indian Economy, the Auto Industry occupies a prominent place. The growth curve of India’s automobile industry has been on an upswing for the past few years. India became the fastest growing car market in the world in 2004. With respect to the same ICMR conducted a primary study on India’s 15 Best Automobile Brands (Passenger Vehicles) based on the parameters of Brand recall, Brand Image and Perception, Brand Performance (over the last few years), Technology offered to the price demanded and Value for money. Based on people perception the survey was in 5 major cities of India i.e. Delhi, Mumbai, Chennai, Bangalore and Kolkata with a sample size of approx. 500 respondents. Apart from this the Sales (number of units/cars sold) in the FY 2005-2006 and market share of the company was also taken into account.
India’s 100 Most Valuable Brands
Issue: 7th July, 2006
The initial phase of the research started with generating a list of 1000 Most Valuable Brands across 40 sectors/verticals. The sectors/verticals range from Automobiles to FMCG, Stationary items to Consumer Durables, Apparels to Hotels, Entertainment Channels and others.
The initial phase of the research incorporated inputs from 500 respondents based on the parameters of Brand Awareness, Brand Recall and Brand Preference across the 5 major cities of India namely Delhi, Mumbai, Chennai, Bangalore and Kolkata. Based on the customer’s opinion and feedback (based on the parameters given above) on the 1000 brands the top 200 brands from the 40 sectors were short-listed.
For the final phase of the research, the Indian Council for Market Research is conducting a survey across 8 cities with a sample size of approx. 5000 respondents. The respondents would evaluate the 200 brands based on parameters such as Brand Image, Brand Perception, Brand Awareness, Brand Association (includes Promotional Campaigns, Ad Spends, Distribution etc.), Brand Worth and Brand Loyalty. The short-listing of the 100 Most Valuable Brands of India also took into consideration the overall Revenue Generated by each of these brands (parent company).
India’s Top 10 Hotels
Issue: 9th June, 2006
Keeping in mind the specific needs of a business traveler, hotels today provide a wide array of services. Corporates have tie-ups with different hotels in different cities to conduct various events (MICE) at a regular basis apart from the visitors that visit them frequently, which has led to intense competition. To probe further ICMR (Indian Council for Market Research) conducted a study on India’s 10 best business hotels. 5 star hotels in the major corporate destinations in India namely Delhi, Mumbai, Kolkata, Chennai, Bangalore & Hyderabad were contacted for this purpose. The study incorporated details with respect to their business facilities, percentage of room occupancy by corporates, room nights booked by a hotel, frequency of MICE (Meetings, Incentives, Conferences & exhibitions) and the number of corporate accounts held. The hotels were also probed on the average length of stay of a business traveler. Furthermore, a telephonic interview was conducted with some of the corporates across India for their feedback on the location of the hotel, ambience, restaurants, booking facilities and the overall satisfaction level.
100 Most Powerful People
Issue: 9th June, 2006
ICMR (Indian Council for Market Research) undertook a study on the thoughts, philosophies and lives of, “The 100 most powerful personalities in the world today who affect business”. This list included celebrities across diverse fields of business, politics, sports, and entertainment. The initial stage of the research had a comprehensive study of the profiles of all the potential personalities compiled from various secondary sources (Forbes and other online listings). Consequently, 100 of these personalities were short listed on the basis of their power to influence business.
Special Report on Consumer Electronics
Issue: 26th May, 2006
With the changing dynamics of consumer behavior – luxury goods are now being perceived as necessities with higher disposable incomes being spent on lifestyle products. Based on the assumption ICMR conducted a secondary study on the current trends, market size and market share of the companies in the consumer durables sector.
10 Hottest Business Destinations
Issue: 12th May, 2006
At the heydays of liberalization & globalization, The Indian Corporate world has literally given a boost to the travel industry with seminars; conferences, exhibitions as well as elaborate business meetings being organized at some part of the world where either the clients of Indian MNC’s reside or the head office of companies are present. Keeping this in mind ICMR conducted a study on the 10 Hottest Business Destinations (MICE) based on the corporate outflow to these destinations. The destinations were short-listed based on feedback from corporate houses and travel and tour operators.
Special Report on Smart Real Estate Investment
Issue: 28th April, 2006
ICMR conducted a research on the current real estate scenario in India. Though the study has been covered through various secondary sources, the data has been verified through personal one-on-one interviews with real estate companies along with telephonic interviews with property estate agents in various parts of the country. Each of the cities identified was separately studied both for the residential and the commercial sector apart from the big infrastructural projects taken up by various real estate developers.
India's 10 Best Banks
Issue: 14th April, 2006
ICMR, Planman Consulting undertook a survey of the best banks based on customer feedback with respect to the different product categories and the services offered therein. The 4 broad product/service categories were Savings account & debit cards (Since debit card is associated with the savings account), Credit cards, Loans and Corporate banking. The product categories short listed was with a view to cover both individuals and corporates (customers).
In each product category the respondents were also probed on add-on services associated with these products/services. The banks were short listed based on the listings that were available from various secondary sources. (The Bank listings considered were based on 6 key categories of parameters namely size and strength, operations, productivity and efficiency, quality of earnings, capital adequacy and asset quality). From the lists available 10 banks were short listed randomly. The list took into consideration public, private and foreign sector banks in order to compare the customer feedback between these banks.
The survey was conducted across India namely Delhi, Mumbai, Kolkata, Chennai & Bangalore. A total of 1460 respondents were covered under the purview of the study.
India’s 20 Most Admired People
Issue: 31st March, 2006
The objective of the study was to list India’s most influential personalities based on the parameters: Power to influence, Prominence in Media and Personality and Leadership qualities.
A secondary study was initially conducted and a list of 50 most influential personalities was prepared. Based on the list a structured questionnaire was prepared to take the inputs of the general public. The respondents were asked to rank each of the personalities for the given 3 parameters on a scale of 1-10. the study was covered across 5 major cities of India.
50 Sizzling Gadgets that India Desires
Issue: 17th March, 2006
Planman Consulting (ICMR), conducted a study on India’s 50 most desirable gadgets. The main objective of the study was to list the various desirable gadgets available in India keeping in mind the Indian consumer. A total of 25 sectors were covered under the purview of the study.
The data was collected and compiled through various secondary sources such as the internet and the company website. However, personal visits were also made to the multi-brand and exclusive outlets of the different brands.
In order to get a better insight into the gadgets the companies were contacted in person. The USP and MRP of the gadgets were also taken into consideration while compiling the list of the 50 most desired gadgets.