Namita Chhetri is currently the President, Indian Council for Market Research at Planman Consulting.
Namita is a connoisseur in Marketing Management and Research with a sound base of theoretical knowledge and practical experience which strengthens her to provide successful solutions to marketing related industry problems. Namita is one of the first members of ICMR. She is an eminent faculty member of IIPM, regularly delivering lectures at IIPM on Marketing Management and Market Research.
She has been instrumental in directing, guiding and conducting long term researches. Her understanding of the economic and marketing indicators is immaculate and therefore pivotal in designing appropriate strategies for various corporates.
A multi talented consultant, she has been critically contributing not just to the knowledge base of the corporate world but also has been providing consulting in the area of Marketing Management, Research and consulting. Her creative bent and experience in the field of Qualitative and Quantitative Market Research is impeccable. Apart from her consulting involvements which also includes key account management Namita is an integral part of a core team at Planman.
She has been associated with ICMR for the last eight years. During her stint, she has been instrumental in developing and servicing clients like NCAER, Jagson airlines, Godfrey Phillips, Akai, The Chadha group, Sony, Purolitor, Fuji and many more…
Dr. Samantak Das Head-Research Division (West & South India) M.Com (Finance); M.B.A (IIF); Ph.D (Finance)
Dr. Samantak Das has more than a decade experience in applied economic research. Presently, he is the Principal Consultant, Head- Research (West & South) at Indian Council for Marketing and Research (ICMR). Before joining ICMR, Mumbai, he had spent 11 years with the government think tank - the National Council of Applied Economic Research (NCAER), New Delhi. Dr. Das has contributed to more than 30 research projects at NCAER either in the role of a project leader or principal investigator. He has worked in close association of Ministry of Industries, Ministry of Commerce, Department of Telecommunications (government of India), National Informatics Centre (NIC), Reserve Bank of India (RBI), the World Bank, World Wide Fund – India, the European Union, Maruti Udyog Limited and various state governments, industry associations and regulatory bodies of India.
His areas of interest include industry and firm level analysis, corporate finance, market research, market strategies and positioning of firms, international trade and health economics. He has to his credit a number of research publications in national and international journals of repute. Dr. Das also visited the United States of America in 2003 as a scholar under the auspices of the International Visitors Programme for a project entitled “U.S. Financial System”.
Paramjeet Singh Sr. Research Manager M.A. (Economics)
Paramjeet Singh is a professional researcher and consultant. He holds a Master Degree in Economics. He started his career as a lecturer in Ram Lal Anand College, University of Delhi where he taught Micro and Macroeconomics.
He conducted various research studies as a free lance researcher and then joined International Business consultants (IBC) in the year 1995. He was personally involved in various studies conducted by IBC for Indian and foreign clients such as Ministry of Textiles and Ministry of Commerce (Govt of India), Textile Intelligence Unit (UK), Euratex (Brussels) ATMI (USA), Wal-Mart (USA) etc. in the area of domestic and global Textile and apparel industry, Application of Information Technology in Indian industries and other related fields over the years. He joined as Research Manager in Voluntary Organization in the Interest of Consumer Organization (VOICE), a member of Consumer International in 2001. He completed major research based studies for Govt. and other Institutions on Quality of Service in Banking Sector, Problem of Small Investors, Redressal Mechanism in Power and Water Utility Sector and Consumer Courts etc. During his research work he came in contact with many International Organizations. He visited UK and other European countries for understanding model, methodology and tools for Assessment of Quality of Service from consumer perspective, in Banking, Insurance, Telecom and other sectors. He is also co-author of a book on “Problem of Small Investors in India and Measures to safeguard their Plights”, which was outcome of major survey conducted for Ministry of Finance.
Shivalee Kaushik Research Head: Planman Media B.Sc Botany (H), MIS, M.B.A.
Shivalee Kaushik has been associated with Planman Consulting for the last 4 years. She has wide experience in the field of socio-economic and marketing consulting projects for various Government bodies and brands. She has been actively involved in guiding nation wide researches under her leadership. Her in-depth knowledge on the current economic indicators especially with respect to international trade policies and issues has helped to her to undertake vast studies on the feasibility of Free trade agreements between India and other nations like ASEAN, US, GCC, Pakistan and others. She has therefore been influential in recommending steps and measures to improve India’s international trade prospects. Apart from this she has also provided consulting to corporate houses like that of Haryana Tourism, Swedish International Development Agency (SIDA), Consumer Voice, Hutch, Sleepwell, IIT Delhi, ICRIER and many more.
Currently as the Research Head at Planman Media, she has conducted various rankings and listings that are published in the 4Ps Business and Marketing magazine. She holds distinction in carrying out large scale prominent researches such as India’s 100 Most Valuable Brands.
The Sunday Indian a weekly magazine incorporates mass opinion polls conducted by her team on a regular basis across the country. These opinion polls are a regular feature in the magazine. Apart from this, she has been conducting various secondary studies for the Business & Economy magazine.
Subrata Bandyopadhyay Sr. Research Manager M.A. (Economics)
Subrata Bandyopadhyay has more than 10 years of experience in socio-economic research. He was associated with a large scale household as well as industrial survey at National Council of Applied Economic Research (NCAER) for more than three years in various capacities. He has worked for various prestigious research projects of Indian government as well as from industries during his tenure in NCAER. Some of the important projects are India Science Report, Market Information Survey of Household (MISH), etc. He was also associated with a few other reputed Organizations like NISTADS (a constituent establishment of CSIR), indiastat.com, etc. Given the diversity of the studies he worked on, he acquired a reputable expertise on Indian data - primary as well as secondary. He also had extensive interaction with sponsors both from industry and the government. His core areas of research are large scale survey, calculation of sample size and in developing survey instrument, identification the data gaps and generating methodologies for generating them, primary & Secondary data analysis, formulation and application of modern statistical methods and techniques to collect and analyze primary and secondary data.
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