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  KEY PEOPLE

Namita Chhetri
President- ICMR
B.Com (Honours), M.A., M.B.A

Namita Chhetri is currently the President, Indian Council for Market Research at Planman Consulting.

Namita is a connoisseur in Marketing Management and Research with a sound base of theoretical knowledge and practical experience which strengthens her to provide successful solutions to marketing related industry problems. Namita is one of the first members of ICMR. She is an eminent faculty member of IIPM, regularly delivering lectures at IIPM on Marketing Management and Market Research.

She has been instrumental in directing, guiding and conducting long term researches. Her understanding of the economic and marketing indicators is immaculate and therefore pivotal in designing appropriate strategies for various corporates.

A multi talented consultant, she has been critically contributing not just to the knowledge base of the corporate world but also has been providing consulting in the area of Marketing Management, Research and consulting. Her creative bent and experience in the field of Qualitative and Quantitative Market Research is impeccable. Apart from her consulting involvements which also includes key account management Namita is an integral part of a core team at Planman.

She has been associated with ICMR for the last eight years. During her stint, she has been instrumental in developing and servicing clients like NCAER, Jagson airlines, Godfrey Phillips, Akai, The Chadha group, Sony, Purolitor, Fuji and many more…

 

Shivalee Kaushik
Research Head: Planman Media
B.Sc Botany (H), MIS, M.B.A.

Shivalee Kaushik has been associated with Planman Consulting for the last 4 years. She has wide experience in the field of socio-economic and marketing consulting projects for various Government bodies and brands. She has been actively involved in guiding nation wide researches under her leadership. Her in-depth knowledge on the current economic indicators especially with respect to international trade policies and issues has helped to her to undertake vast studies on the feasibility of Free trade agreements between India and other nations like ASEAN, US, GCC, Pakistan and others. She has therefore been influential in recommending steps and measures to improve India’s international trade prospects. Apart from this she has also provided consulting to corporate houses like that of Haryana Tourism, Swedish International Development Agency (SIDA), Consumer Voice, Hutch, Sleepwell, IIT Delhi, ICRIER and many more.

Currently as the Research Head at Planman Media, she has conducted various rankings and listings that are published in the 4Ps Business and Marketing magazine. She holds distinction in carrying out large scale prominent researches such as India’s 100 Most Valuable Brands.

The Sunday Indian a weekly magazine incorporates mass opinion polls conducted by her team on a regular basis across the country. These opinion polls are a regular feature in the magazine. Apart from this, she has been conducting various secondary studies for the Business & Economy magazine.

 
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