RESEARCH WORK

"Concept Evaluation Study" for Creative Group
A study was conducted to evaluate the unique concept and effectiveness of ‘Anti-Allergic’ innerwear for men. The research was carried out across four centers (Delhi, Kolkata, Mumbai and Bangalore) in India to test various parameters like behavior, preferred brand, best liked features in an innerwear, etc.

"Study on Sustainable Development of Rural Housing in India" for NCAER - Rural Housing
A study on sustainable development of rural housing in India was conducted by ICMR. Household surveys regarding housing related issues were conducted in 24 villages across the states of Andhra Pradesh, Karnataka and Gujarat. Apart from the household survey, village 'Pradhans' and major distributors/suppliers of building materials were interviewed.

Feasibility Study for setting up business complexes in 50 Cities for EWDPL
A comprehensive feasibility study for setting up business complexes in 50 Cities all over India which also included the city profiling, cross industry analysis & Trend Analysis. Also assessed the current as well as future business potentialities of various identified industry segment in these selected cities.

A Consumer Buying Behavior & Customer Perception Study for EWDPL
A study on estimating the consumer demands and their trend analysis, mapping the demography of the consumer, Psychographic profiling of the consumer, Segmentation of the Target Audience and the lifestyle preferences of the target people.

A Brand Logo testing Study for Digital Entertainment Network (DEN)
The study was conducted for Den in which the consumers were interviewed from Delhi, Gurgaon, Lucknow and Surat in which various placards were shown to the target audience and the logo of DIGITELLY was introduced to the target audience.

Benchmarking Study for Punjab National Bank
To Benchmark the services provided by Punjab National Bank viz-a-viz their competitors and gauge the satisfaction for the same. In this study we covered 10 PNB branches, 4 other Nationalized bank branches, 4 Indian Private Banks and 4 Foreign Private Banks. In this study we compared the quality of services of all the bank branches mentioned above. It was conducted through random sampling of the target segment and interviewing them with a structured questionnaire. This was Delhi NCR based study.

Gap Analysis for Liberty Whiteware Limited
To analyse the gap between the desired amenities and the final product provided by the Builders. Also understanding the preference of Customers for the client. In this study we understood the GAP in quality that persisted in the market between the sample apartment and the final delivered apartment. Though this activity we also analyzed the need of builders in categories like sanitary ware, bath fittings, modular kitchen and electrical switches. It was a pan India Study. The target segment was Sec A+, A, B, B+. Four different questionnaires were prepared and on the basis of that the goals were achieved.

Consumer Buying Behavior Study for Spencer's
The Prime objective of the project was to propose practical solutions to Spencer’s that would not only stimulate more business opportunities through effective and measured marketing and research tools but would also take into account the economic and social consequences. Under the purview of the study, we have attempted to assess the consumer buying behavior of various customers visiting the Spencers’ store in Kolkata.

A Market Intelligence Study for Real Estate Market - Bengal Shrachi, Merlin and Bengal Shelter
The purpose of the study was to find a suitable location for the venture in the respective locations and find out the characteristics of likely customers (such as demographics and behavioral pattern), along with the analysis and segments of people who can afford such apartments there and in the adjoining areas, with the rates acceptable to them. The study also included various other ventures coming up in the vicinity and the potential competition thereto. The willingness of people to spend for availing apartments in such venture and the factors guiding them was also analyzed along with the analysis of the competitor strategies (Marketing, Finance, Pricing) in the areas along with analysis of their projects in the vicinity.

"A Study on Perception about Healthy & Fair Ayurvedic Baby Massage Oil"
A post activity research to identify target group, consumer’s perception on quality and likeability of the product, product purchase intention and brand conversion. Thereon, the pros and cons of rolling out the activity on a bigger scale were laid down.

"A Study of Fashion and Imitation Jewellery in India"
Entails understanding the current market trends, analyzing the internal and external market environment (SWOT), value chain tracking, generation of database of potential players in the industry as per annual turnovers and identification of key players in the Indian industry.

"A Study of Crystal Component Market in India"
The study involved estimating the market size of Swarovski in Mumbai and Delhi in terms of value of sales and physical volume, price comparison, understanding perception about Swarovski, finding out key buyers and usage patterns of the crystals, examining the geographical coverage and promotional activities of the dealers of crystal.

Ranking of Insurance companies on the basis of Customer satisfaction:
The prime objective of the project was to measure the customer satisfaction levels and service quality parameters of the insurance players operating in India. Ranking of insurance companies operating in Indian insurance sector on the basis of customer satisfaction was also undertaken. The study was commissioned by Consumer VOICE.

Study for WWF’s Trade and Investment project in India:
This study was commission to ICMR by Mr. Mohd. Saqib, Senior fellow, Rajiv Gandhi Foundation. The objectives of the study were to identify the importance of various environmental issues, relevance of these issues in different industrial sectors, proactive steps companies are taking to match the environmental standards, impact of these standards on trade and investment, how different Indian and foreign companies are reacting to these environmental issues, what support these companies would like to provide to WWF or any other organization

Study on implication of the WTO Agreements on Sanitary and Phyto Sanitary measures and Technical Barriers to Trade on access to healthcare in India
Identifying various SPS measures TBTs being imposed or being faced by Indian exporters of food and processed food industries while exporting to western countries like US, EU, Japan, Australia, etc.

Feasibility study on opening an international school;
The study was sponsored by The Chadha Group and it included the market Feasibility Study for opening the world class IB schools in India.

Study on industry structure in security systems:
Understanding the market dynamics and operation, supply chin tracking and overall functioning of security systems in Delhi & NCR area. The study was commissioned by Honeywell International.

Study on distribution structure and profit sharing analysis in auto equipment market:
Understanding the market structure in terms of distribution networks being followed by major suppliers of auto equipments. The study also delved into the profit sharing analysis at various points of distribution network.

Feasibility study for operating a power station:
The study was sponsored by ALSTOM wherein we Analyzed the feasibility of operating a power station in Western coasts of India. Generating the best feasible model for selling the power at a most profitable way in India for the same.

Concept testing and perception analysis for Jagson Airlines LimitedUnderstanding the acceptability of a hypothetical concept within a specifying target audience/Customer segment and analyzing the perception of different airlines in the black box of frequent flyers.  

Industry structure and market opportunity analysis for Max Specialty products
Understanding & analyzing the Leather finishing industry of India, Capturing the perception and usability of the LFTs (Leather Transfer Foils) within the user group. Developing strategies for increase the penetration and promotion and mapping the grass root level of the same.

Market opportunity study for Kirloskar Brothers Limited
Identification of pump application and replacement market potential/demand estimation across the different end user establishments.

Identification of Non Tariff Barrier being faced by Indian exporters with Sri Lanka and ASEAN countries:
Understanding different NTBs being faced by Indian exporters/manufacturing exporters while exporting to various ASEAN countries and in Sri Lanka. This study helped Ministry of Commerce, New Delhi, to address these NTBs in Free Trade Agreements with these countries. The study was sponsored by ICRIER.

Study on Attrition Analysis:
The study was sponsored by HUTCH. In the study ICMR undertook Attrition analysis of employees at various levels in HUTCH, New Delhi and understood the reasons of attrition.

Study on Feasibility of FTA with US in ICT sector
Identify the likely impact of bilateral trade agreement; identify existing barriers to trade in the ICT sector and suggest reforms and measures for the removal/reduction of such barriers through bilateral agreement. The ICT sector includes BPO, Software, E-Commerce, Audio Visual services and Telecommunication industry players having operation in USA and India.  The study was commissioned to ICMR by ICRIER.

Study on networks in Swedish International Development Cooperation Agency’s (SIDA) support to Indian NGOs):
The aim of the study was to systematically analyze the performance and success of the networks supported by SIDA, the rationale and purpose of forming networks, identifying & assessing different networking approaches & practices, extracting lessons learned & best practices, & recommending alternate ways for SIDA to strengthen the relevance of its support to networks. The study was sponsored by SIDA.

FDI in Retail:
The study was done in association with ICRIER. The purpose of this study is to analyze the growth across different segments of retailing, evaluate the likely impact of allowing FDI on stakeholders and suggest the likely timeframe and process of allowing FDI. The study was commissioned by ICRIER.

Study on trade routes between India and Pakistan:
Understanding various transportation related barriers/problems being faced by exporters while exporting to Pakistan. The study was commissioned by ICRIER.

Study on feasibility of Free Trade Agreement with Gulf Co-operation Council:
Identifying various entry barriers being faced by Indian organization while entering in GCC countries and vise-a-versa and how Ministry of Commerce can address these issues in Free Trade Agreement between Indian and GCC countries.

Market Development Activities for Asiatic Electronic Industries
Market Development Activity to introduce the new and innovative products range produced by Asiatic Electronic Industries.