ICMR was established in the year 1996 to revolutionize the way companies look at research. Founded by the eminent economist and management guru Prof. Arindam Chaudhuri to provide market research services amalgamated with consulting inputs. ICMR is a holistic solution provider from identification of problem areas to implementation of consulting solutions.  From market intelligence (product information, competitive strategy and overall market environment) inputs to  strategic consulting, ICMR caters to a wide gamut of clients from corporates  to government bodies.

ICMR started its operation in the field of economic research with a dedicated business group called Economic Research Group (ERG) which dealt with various macro, micro and socio-economic researches. We then diversified into commercial and corporate market research.

Today with various divisions of ICMR we are able to provide end to end research solutions customized according to the requirements of our clients. We have the following divisions at ICMR which are the areas of our specialization:

• Brand and Consumer Research
• Applied Economic Research (ERG)
• Social Sector Research
• Large Scale Survey
• Media Research

The Human Resource at ICMR comes from a wide spectrum. Industry experts in the panel of ICMR share their strategic intelligent competency in the successful and critical analysis of industry specific projects.

Eight (8) full fledged offices across India and various associate offices in Class B & C cities endow us with unmatched reach and accessibility.

Why Us?

At ICMR we empower our research projects with an awesome content of strategic intent, which no other market research agency can ever compare. Being enabled with such core consulting competencies, our research assignments are focused on the corporate strategic objectives of our clients rather than on just data collection and interpretation. ICMR provides marketing solutions packaged with great emphasis on the core marketing issues. So, whether it is relationship building with the consumer or launching a new product in the international market, or simple conducting a sales restructuring, ICMR provides invaluable insights from a comprehensive point of view.

To help you in succeeding, we blend consumer understanding with a creative, disciplined and customized approach to market research. We offer a range of solutions-oriented tools that integrate technology, business needs and analytical capabilities to address specific business needs, enabling organizations to plan, analyze and execute successful marketing and sales strategies.